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Friday 5 March 2010

Getting the SEO right in articles

Writing articles is a great tool to add to online marketing schemes. There is a specific way that a person should write articles for the purpose of marketing. Articles need to have keywords and the keywords (or key phrases) need to be written by using SEO (search engine optimization). Articles that are written properly will cause specific keywords to reach the top results in search engines, which is very important for a business based on the Internet. The reason that most people are using article marketing is so that there will be more traffic to a specific web site. These are the best tips on how to write articles and get your articles noticed.

1) SEO is the key concept about article writing. The keywords should be written within the content a certain number of times and the keywords should be placed in the article(s) in certain sections.

2) The Title: The title of articles will be the main keywords or key phrases.

3) The introduction, body, and conclusion will include the keywords and/or key phrases.

4) The keywords or key phrases can be placed in the beginning of the introduction or at the end of the introduction.

5) Once these words have been placed in a section of the introduction, try to mention the keywords or key phrases at least every 100 words from then on, till the end of the article.

6) Generally, keywords would be placed in the first sentence of the introduction, but some feel that the SEO works better if the words are placed at the end of the introduction, so this would mean that the introduction is only approximately 100 words in length.

7) Write naturally and do not concentrate on keywords too much, at first. After the article is written, it is easier to go back and edit it. When the article is edited, the keywords and where they have been placed can be changed so that they line up every 100 words or so. Try to keep the amount of words in between the keywords as close to the same number as possible. For example, if the keywords are every 110 words from the others, try to keep them at that distance throughout the entire article(s).

8) A keyword density tool is a great thing to have so that you can check your keyword density. It will depend on what you want the articles and keywords to do with the search engines on what the percentage of keyword density each article has. Most people who use article writing for marketing purposes prefer a 2-3% keyword density for each article.

9) The articles will be written about what your content is about. Whatever web site you want traffic to go to is the chosen topic. That topic will turn into keywords or key phrases used in the article writing.

These are the best tips on how to write articles and get your articles noticed. Ultimately, when keywords are placed within the text of articles enough times, these keywords can still be picked up by search engines and this will allow Internet searchers to find search results with these keywords in them, but if the keywords are used too often (too high of a keyword density percentage), this can backfire for the SEO strategies. Search engines find keywords and keep them at the top. Search engines also find keywords and send them to the bottom of the list or some keywords (articles, web sites, and blogs) can be deleted from search engines if the keywords are over used. A great way to test out this tip is:

Sign up for a free blog web site and write some blogs and then look at the ads that are placed on the blog pages to see if the ads match the keywords you use (what the blogs are about). If the ads match the keywords and blog titles, then the SEO article writing tips listed here have worked for you and you have grasped the concept of how to write articles and use SEO for marketing web sites.